On-the-dot, bespoke skincare advice

World-renowned beauty brand Olay asked Fitch to pitch for a tool that utilises the brand's proprietary skin-care algorithm and would appeal to high-demanding, digitally savvy Chinese teens. I designed an Augmented Reality app that analyzes the user's unique skin and gives skin care advice, taking geo-location, weather, time of year and other collateral influences into account. For example, if the user is travelling, Olay would recommend the perfect product to alleviate dry air.

Here's a prototype that showcases a typical journey.

Disclaimer: I have used illustrations from various sources for this pitch. This didn't get into production and if you own the copyright to any of the images and animations used, and want it removed, please let me know. No harm intended, I used them because I love them and wanted to propose using them.