Bordrin is an ambitious new brand in the Electric Vehicle landscape in China.

For Fitch Hong Kong I led the team that designed Bordrin's digital platform. This involved a small V-team of myself, a UX designer and a core team at Bordrin to take the amazing work the brand team at Fitch was doing in tandem and distill that into a phased release of MVP → Launch → e-commerce 🎉

As Bordrin is an ambitious new company, the website's main aims are to establish a strong identity that confidently showcases the company's vehicles and its superior tech.

For phase 1, I designed a website structure that lays out the proposition clearly, featured dedicated pages for their flagship cars, a brand and culture section, a blog and a careers page.

I also managed the UX and early UI design of the Human-Machine Interface (HMI).